Sandy is a seasoned Brand executive specializing in innovation and organizational transformation in the US, EMEA, China and India. Her expertise includes positioning brands to stay competitive, and, creating a culture that promotes product innovation. Her experience spans blue-chip companies, IT (IBM), Finance (Deutsche Bank and J.P. Morgan) and start-ups in Clean Tech (ByFusion). Her work led to industry awards for Advertising, Marketing & Digital excellence. Sandy holds certificates in Agile and Design Thinking in addition to a double Masters, MBA (Nyenrode University NL) and International Affairs (Columbia University).