Sandra Baer is the President of Personal Cities—a smart city company focused on innovation and stakeholder engagement. She is a champion of creative collaboration between the public and private sectors; her firm delivers strategic advice to cities and companies that builds trust and accelerates the deployment of innovative technologies. She is an effective advocate for strengthening a city’s image—engaging the community ecosystem to make every city more prosperous. Throughout her career she has worked to foster cooperation between the public and private sectors, helping elected officials, worldwide, to make faster, better decisions. She has experience in the communications industry—telecommunication, wireless, Internet, broadcasting and cable—and has an extensive background in government affairs, homeland security, cyber security and public safety resilience.
Previously, Baer served as Senior Director for Alliances at the Smart Cities Council. She was responsible for leading engagement with government and civic leaders in cities around the globe. She successfully led Smart City Now events, showcasing the expertise of city and company leaders to transform cities.