Jerry (Yoram) Wind, Lauder Professor, Professor of Marketing, The Wharton School Director, SEI Center for Advanced Studies in Management; Academic Director, The Wharton Fellows Program & The Future of Advertising Program Jerry (Yoram) Wind joined Wharton in 1967 with a doctorate from Stanford. He has edited top marketing journals, published over 250 articles and 20 books, and received the 4 major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted with over 100 companies, sits on various advisory boards, and testifies in intellectual property and antitrust cases. In 2015, he will be inducted into the inaugural cohort of the AMA Fellows Program. His current research explores marketing-driven business strategy, the Network Challenge; reinventing advertising; creativity and innovation; and challenging our mental models.